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  • Alexander Bard
    Alexander Bard
    Philosopher, lecturer & author
  • David Rose
    David Rose
    CEO, Ditto Labs
  • Ana Serrano
    Ana Serrano
    Canadian Film Centre
  • Chris Dancy
    Chris Dancy
    The Most Connected Man
  • Brad Templeton
    Brad Templeton
    Singularity University
  • JC Oliver
    JC Oliver
    Head of Innovation AOL/Microsoft
  • James Chandler
    James Chandler
    Mindshare
  • Erik Coelingh
    Erik Coelingh
    Volvo
  • Dan Best
    Dan Best
    Unruly
  • Hans Burbidge
    Hans Burbidge
    GroupM
  • Sebastian Busse
    Sebastian Busse
    Smartclip
  • Simone Skoog
    Simone Skoog
    GroupM
  • Daniel Rytterström
    Daniel Rytterström
    Google
  • Carl-Christian Dyrssen
    Carl-Christian Dyrssen
    AOL/Be On
  • Jesper Knoop-Henriksen
    Jesper Knoop-Henriksen
    Google
  • Jonathan Forster
    Jonathan Forster
    Spotify
  • Brian Larsen
    Brian Larsen
    AudienceProject
  • Dr. Jochen Schlosser
    Dr. Jochen Schlosser
    Adform
  • Thomas Mattsson
    Thomas Mattsson
    Bonnier News
Alexander Bard
Philosopher, lecturer & author

    (In)famous philosopher

    Alexander Bard is a Swedish cyberphilosopher, music producer, television show host, and highly sought-after international lecturer. He is the author of the globally successful The Futurica Trilogy – co-written with media theorist Jan Söderqvist, and so far translated to over 20 languages – consisting of The Netocrats (originally published in 2002), The Global Empire (2004) and The Body Machines (2009). October 2014 sees the release of Bard’s fourth book with Söderqvist: Syntheism – Creating God in The Internet Age, in which the authors set out to construct a complete new metaphysical system for the digital age, covering everything from the inner existential truths of the new physics to the radical utopian potential of participatory culture.

    Bard studied Economic Geography at The Stockholm School of Economics in the 1980s while building a highly successful international career as a songwriter and record producer. In 1992, he and his business partner Ola Håkansson co-founded Stockholm Records – which quickly achieved global success with bands like The Cardigans, A-Teens, and Bard’s own Army Of Lovers – which went on to become Scandinavia’s biggest independent record company before it was sold to Universal Music in 1998. Even though he has claimed to be too busy with cyberphilosophy and political and spiritual activism to find the time for any more songwriting, Bard achieved No 1 hit records in Europe, Asia and North America as late as 2014. Never afraid of himself entering the stages on which he builds his groundbreaking theories, Bard has become (in)famous for his controversial television performances as a flamboyant star judge on Swedish Idol.

    Bard has given lectures on the philosophical, sociological, and economic implications of the Internet revolution at the Stockholm School of Economics and other academic institutions worldwide since the late 1990s. Throughout his career, he has been a fundamental force in creating the Swedish music export sensation – making Sweden the world’s biggest per capita music exporter – and promoting a deeper understanding of the full dramatic effects of the information technology revolution (Sweden being the home of both The Pirate Movement and music streaming giant Spotify).

    TOPIC AT NEXTM 2016:
    Attentionalism: How Network Dynamics changes Business and Marketing as we know it – forever!

    David Rose
    CEO, Ditto Labs

      David Rose

      David Rose is an award-winning entrepreneur, author, and instructor at the MIT Media Lab. His research focuses on making the physical environment an interface to digital information. David is the CEO at Ditto Labs an image-recognition software platform which scours social media photos to find brands and products. His new book, Enchanted Objects, focuses on the future of the internet of things, and how these technologies will impact the ways we live and work. Prior to Ditto, David founded and was CEO at Vitality, a company that reinvented medication packaging now distributed by CVS, Walgreens, and Express Scripts. He founded Ambient Devices, which pioneered glanceable technology: embedding internet information in everyday objects like lamps, mirrors, and umbrellas. David holds patents for photo sharing, interactive TV, ambient information displays, and medical devices. His work has been featured at the MoMA, covered in The New York Times, WIRED, The Economist, and parodied on the Colbert Report.

      David has designed educational software and games, mass-market consumer electronics, and wireless healthcare products. Below are a handful of product shots, design sketches, and prototypes.

      TOPIC AT NEXTM 2016:
      Enchanted Objects

      Some believe the future will look like more of the same—more smartphones, tablets, screens embedded in every conceivable surface. David Rose has a different vision: technology that atomizes, combining itself with the objects that make up the very fabric of daily living. The Enchanted Objects of fairy tales and science fiction will enter real life.

      Ana Serrano
      Canadian Film Centre

        Chief Digital Officer

        Ana Serrano is the Chief Digital Officer of the CFC and Founder of CFC Media Lab, the world-renowned institute for interactive storytelling created in 1997. Serrano is driving the digital transformation of the CFC into a unique blend of talent, product and company accelerator and creative production house.

        Most recently, she launched Canada’s first digital entertainment accelerator IDEABOOST and serves as its Managing Director. To date, Serrano has directed the development of over 130 digital media projects, mentored over 50 start-ups, and has received numerous awards from the digital media, film, and theatre industries in both Canada and the U.S., including a Digital Media Trailblazing Award in 2015 from the Academy of Canadian Cinema & Television.

        TOPIC AT NEXTM 2016:
        Live inside the bubble of a virtual reality world

        Chris Dancy
        The Most Connected Man

          Chris Dancy has been featured on the cover of Businessweek’s ‘Global Tech’, Fox News, NPR, BBC, TechCrunch, Mashable, Wired, TED and has a 2016 SHOWTIME special dedicated to his life as ‘The Most Connected Human on Earth.’ For 25 years, he has been serving in many leadership roles in technology and healthcare. He is currently employed as Chief Digital Officer and Senior Vice President at Healthways, Inc. A noted keynote speaker and executive workshop retreat facilitator, Chris guides organizations and audiences on a journey into the future of computing, when behavior becomes the interface. A disruptive, breathtaking journey that leaves the audience spellbound. Chris entered the public dialog concerning digital health as the media started to focus on wearable technology. He is known for utilizing up to 700 sensors, devices, applications, and services to track, analyze, and optimize as many areas of his life.

          TOPIC AT NEXTM 2016:
          What happens when the internet disappears?

          Creating services after apps and interface disappear.

          Technology is seeping into every area of our lives. Privacy is a flimsy throwback to a bygone age. How are organizations today creating services for a world with two million apps? Take a look at how the interface for our personal experience has shifted from a command line through Windows, to browsers, applications, and wearables. This session explores the history of the user interface, software, and digital services and catapults audiences into 2030, when personalization drives experience and we download “habits” and “environments.”

          Brad Templeton
          Singularity University

            Developer of Driverless Cars

            Brad Templeton is a developer of and commentator on self-driving cars, software architect, board member of the Electronic Frontier Foundation (EFF), internet entrepreneur, futurist lecturer, writer and observer of cyberspace issues, hobby photographer, and an artist. Templeton has been a consultant on Google’s team designing a driverless car and lectures and blogs about the emerging technology of automated transportation at robocars.com. He is on the board of the Foresight Institute and an advisor to BitTorrent Inc. He also advises Starship on delivery robots and Quanergy in the LIDAR space.
            He is also noted as a speaker and writer covering copyright law and political and social issues related to computing and networks. He is a director of the futurist Foresight Nanotech Institute, a think tank and public interest organization focused on transformative future technologies. Templeton was founder, publisher and software architect at ClariNet Communications Corp., which in the 1990s became the first internet-based business, creating an electronic newspaper. He has been active in the computer network community since 1979, participated in the building and growth of USENET from its earliest days, and in 1987 founded and edited a special USENET conference devoted to comedy. Templeton has been involved in the development of important pieces of software including VisiCalc, the world’s first computer spreadsheet, and Stuffit for archiving and compressing computer files. In 1996, ClariNet joined the ACLU and others in opposing the Communications Decency Act, part of the Telecom bill passed during Clinton Administration. The U.S. Supreme Court sided with the plaintiffs and ruled that the Act violated the First Amendment in seeking to impose anti-indecency standards on the internet. Professional Activities:

            • Founder of ClariNet, the world’s first internet-based business (first dot-com)
            • Director and chairman for 10 years of the Electronic Frontier Foundation (EFF), an organization created to “confront cutting-edge issues defending free speech, privacy, innovation, and consumer rights today.”
            • Developer of many packaged software products in the microcomputer era.
            • Published first large e-book anthology of current fiction.
            • Leader of internet/USENET community, creating rec.humor.funny which was the most widely read publication on the internet from 1988 to 1995.

            He also created and publishes rec.humor.funny, and its web site, www.netfunny.com, the world’s longest running blog.

            TOPIC AT NEXTM 2016:
            The coming of robot cars and their impact on society

            Presentation from Wired 2013:

            JC Oliver
            Head of Innovation AOL/Microsoft

              JC Oliver is an award winning multimedia strategist with over 15 years global media experience. He brings a unique set of skills to his role as Global Head of Innovation with expertise in Digital Marketing & Business Strategy. His passion is the intersection of creativity & business fused with tech & science which he defines as the next big growth marketing opportunity.

              JC has spent the past 8 years working in a variety of roles including strategist, architect & evangelist utilizing the Microsoft Portfolio (MSN, Skype, Xbox, & Windows) & emerging technologies to amplify & translate brand communications into immersive audience centric experiences and recently moved to AOL as they took control of all advertising across the Microsoft platforms.

              He has delivered a number of thought leading presentations at industry conferences, digital schools and to clients & agencies on creativity and the future of digital marketing.

              Prior to joining Microsoft, Jonathan was one of the harbingers of the digital age gaining a BA First Class Honours degree in multimedia production. Most notable throughout his academic career was his industry award for the first interactive production on how to create a news story. His major essay “How New Media Technology Affects the Political Process” was published by the Financial Times.

              JC began his career as Assistant Producer at BSKYB working across a number of digital channels from News, Sports and Movies. He produced weekly shows & news packages devising ideas and stories to engage viewers.

              After 2 years he moved into Online Marketing with the global IT publisher IDG where he developed creative solutions across both print and online properties for global IT clients.

              He moved back into TV with BBC Global Channels where he developed innovative solutions for BBC World international Television producing award winning multimedia programmes such as Credit Suisse Visionaries.

              Whilst at BBC he was quick to see the benefit of monetising the international audience of bbc.co.uk and was part of the strategic team who developed bbc.com, now the largest news site in Europe.

              An avid reader of The Economist he moved there to integrate new media thinking into an old print institution. As one of the forerunners in fusing both the print and nascent online units his legacy is the creation of the Strategic Sales Units who work across multiplatform facets of The Economist Group. After leaving The Economist he went onto to become the UK MD of Premium Publishers Online a network of premium publishers based around Europe who offered a high end environment for brand placement and creative execution.

              After leaving Premium Publishers Online he moved to Microsoft Advertising. Jonathan is also the IAA (International Advertising Association) Worldwide Chairman of Young Professionals with a seat on the IAA Worldwide Excom Board. His role is to promote innovation, education and best practice within Global Advertising. He is also a member of the Marketing Society, Creative & Innovation Social & Founder of The Kennel Club a community of young creative keen to cut their teeth in the world of digital marketing.

              Jonathan is unique in his 15 year media career as multi platform, multidiscipline & multi media specialist who has an unparalleled understanding of both the commercial and editorial aspects within b2b and b2c sectors.

              TOPIC AT NEXTM 2016:
              Can Bowie save Marketing?

              Marketing is more powerful today than it’s ever been, not just an offshoot of business building the brand IS your business . From the products you create to the stores you design, to the apps you build & the campaigns you air. JC will take a look into how todays marketing landscape has to begin talking a new language that unites all the disciplines in what he calls the “ Phygitalisation of the Marketing Paradigm “. He’ll propose that brands should be talking in verbs not nouns & why Experience Design ( the hallmark of some great Swedish agencies ) is now driving your entire comms architecture, and why Ziggy Stardust is important than your CE

              James Chandler
              Mindshare

                Global Mobile Director, Mindshare

                James is Mindshare’s Global Mobile Director – responsible for the agency’s mobile output across its global network of 116 offices in 86 countries. He has featured on Channel 4 News, Sky News, Bloomberg TV, BBC World News and BBC Radio’s 4’s Today programme discussing the mobile landscape – as well as speaking at various marketing events in Europe and the US.

                For the past 3 years, James has featured in The Drum’s Mobile Top 50 recognising the 50 most influential people in mobile marketing and in November 2014 he was awarded Mobile Marketer of the Year at the Effective Mobile Marketing Awards. Last year, Mindshare’s awards haul made them the most awarded mobile agency globally in 2015 – topped off by winning Global Mobile Agency of the Year at the MMA Smarties in New York in September.

                TOPIC AT NEXTM 2016:
                Mobile & The Third Wave

                Erik Coelingh
                Volvo

                  Erik Coelingh is Senior Technical Leader for Safety and Driver Support Technologies with the Volvo Car Corporation and Adjunct Professor at Chalmers University of Technology in Gothenburg Sweden. He received the M.Sc. and Ph.D. degrees in electrical engineering from the University of Twente, Enschede, The Netherlands, in 1995 and 2000, respectively. After his studies he joined Volvo Car Corporation and worked in several projects on vehicle control and active safety. He was responsible for the first application of Automatic Emergency Braking in 2006 and led the advanced engineering activities for Pedestrian Detection with Full Auto Brake which was launched in 2010. He works actively in research and development of various collision avoidance and automated driving features.

                  TOPIC AT NEXTM 2016:
                  Drive Me – Self-driving cars for sustainable mobility

                  Dan Best
                  Unruly

                    Global Client Development, Unruly

                    Dan Best is a multimedia native. He is MD, Global Client Development at Unruly and his career has spanned Broadcast, Magazines, Newspapers, In-Game advertising, VOD and branded content. Prior to Unruly he was Director of Multimedia Solutions at Create, the Daily Telegraph’s multi award-winning cross media solutions team.

                    TOPIC AT NEXTM 2016:
                    Seven Steps to Surviving the Adpocalypse

                    The digital landscape is changing fast and digital video advertising has reached a critical point in its evolution. We’re in a post-viral era, where social media has grown more crowded than ever and consumers are overwhelmed by the flood of digital content in their feeds. Viewers are increasingly frustrated with pre-roll and ad stalking. In fact, 63% of viewers find it creepy when ads follow them around the web (source: Unruly Future Video Lab Survey) and 97% of internet users don’t completely trust advertising (source: YouGov Advertisements). With ad blocker use predicted to rise to 1.5B by 2020 (source: Pagefair and Adobe, Adblocking Report 2014), marketers must evolve their advertising if they want to re-connect with consumers. Using its unique data set of 2 trillion video views, ground-breaking research from the world’s leading academics and consumer insight, Unruly have developed a 7 step manifesto to help advertisers survive the existential threat that faces the industry in the 21st century. Find out how brands can use social video advertising to future-proof their marketing strategy and create ads that engage, not enrage viewers.

                    Hans Burbidge
                    GroupM

                      COO, GroupM

                      Hans Burbidge, GroupM COO and Head of Trading in Sweden. Member of GroupM Nordic Exco.
                      In May, 2016 Hans was promoted to the role of Chief Operating Officer for GroupM Sweden. In his new role he oversees the GroupM Shared Business including Trading, Business Technologies, Business Insights, Business Development, Xaxis, Quisma, and Connect. Prior to assuming his current position, Hans worked for 14 years within OMD and Omnicom Media Group in several different roles within Trading and Account Management.

                      Sebastian Busse
                      Smartclip

                        Sebastian Busse is Director Addressable TV at smartclip, based in Hamburg at the smartclip headquarter. Smartclip is Europe’s leading video advertising technology platform and offers solutions for all digital platforms like Web, Mobile and any Connected TV/ Smart TV platform.
                        In his role Sebastian Busse is overseeing all smartclip activities on the „big screen“. This includes the smartclip relationships with the leading Smart TV vendors Samsung, LG, Philips but mainly the smartclip Addressable TV platform. The smartclip Addressable TV platform enables real-time ad delivery and measurement into linear TV broadcast and with this platform smartclip has a leading role in the area of Addressable TV in Europe.

                        TOPIC AT NEXTM 2016:
                        HbbTV – More than just the Red Button. Enabling Addressable TV Advertising

                        Addressable TV has become one of the hottest topics in advertising lately. Addressable TV is expected to have a major impact on the advertising industry mid- to short-term, but just within the last 12 months the market has evolved much quicker than expected. Why has Addressable TV become such a hot topic for the advertising industry lately? Because advertisers are more and more driven by the requirement to increase the efficiency/ ROI of their budget spends. The advertising market is more and more pushing for efficient advertising solutions also in the TV advertising industry. The basic requirement for any sustainable advertising solution is scalability through standardization. HbbTV is already standard in devices and in TV infrastructure in Europe and for this reason, many major TV networks are already using HbbTV as enabler for Addressable TV advertising. Addressable TV via HbbTV is already here! Make use of it!

                        Simone Skoog
                        GroupM

                          Simone Skoog, Managing Partner of GroupM Digital

                          Simone joined GroupM in September 2016 as Managing Partner GroupM Digital. In her role she overseas all Digital activities within the group including Connect and Xaxis. Simone has more than 10 years of experience from leading positions in the online/tech industry, most recently as Managing Director Nordic at Amnet, Dentsu Agegis trading desk and previously Criteo. Simone Skoog, Managing Partner of GroupM Digital

                          Simone joined GroupM in September 2016 as Managing Partner GroupM Digital. In her role she overseas all Digital activities within the group including Connect and Xaxis. Simone has more than 10 years of experience from leading positions in the online/tech industry, most recently as Managing Director Nordic at Amnet, Dentsu Agegis trading desk and previously Criteo.

                          Daniel Rytterström
                          Google

                            Head of Media Buying Solutions Sweden, Google

                            Passionate about transformation through Digital and Programmatic. Daniel is a veteran at Google with over 12 years under his belt.
                            He is currently heading up Google’s Programmatic Business in Sweden where he oversees and orchestrates all aspects of sales and strategic relationships. Prior to that Daniel headed up Google’s agency business in Sweden. Daniel started out his career at Google’s
                            European Head office in Dublin where he spent four years helping top European advertisers getting the most out of their Search advertisement.

                            TOPIC AT NEXTM 2016:
                            DoubleClick

                            Daniel will speak about the difference between programmatic buying and programmatic marketing. If your digital marketing is purely a line item on your media plan, you have yet to embrace the true potential and value of programmatic marketing. Programmatic marketing should embrace all stages of the consumer journey in order to get the full value.

                            Carl-Christian Dyrssen
                            AOL/Be On

                              Carl-Christian, Director, Be On Sweden

                              Carl-Christian (Calle) Dyrssen has been working with online video and branded content since 2008 and today he serves as Swedish Director for the video distributor Be On/AOL, formerly known as Goviral.During his journey, Calle has worked with multiple global campaigns, where Be On/AOL has been the initiator and exclusive distributor/media partner for clients such as H&M, Ikea and Volvo Trucks. Be On Sweden has been awarded with multiple lions in Cannes, whereof 2 gold and 1 Grand Prix in Creative Effectiveness.

                              TOPIC AT NEXTM 2016:
                              Watch Out – Your Pants Are On Fire! How to win the race for attention with online video content.

                              In a post TV world, the convenient bonfire has extinguished. Or has it? If not – where did it go? When things like ad blocking make it increasingly difficult to approach consumers even online, Calle cements the need for brands to attract audiences. But this means taking on a mighty competitor – reality. Calle will inspire and advise on effective storytelling by using online video as a bridge between advertising and culture.

                              Jesper Knoop-Henriksen
                              Google

                                Education Adoption Manager Nordics, Google

                                In his role as Education Adoption Manager at Google, Jesper works with schools and municipalities throughout the Nordic countries to create better learning with technology in the classroom. With a past in the municipal world, he understands the challenges and needs within the field and has a strong belief that technology truly can transform teaching and learning. Furthermore, he’s determined to show teachers and decision makers that children of today don’t have to settle with being digital consumers when they can become digital creators.

                                Jesper is passionate about educational technology and the way it can enhance teaching and learning for students and teachers. Right now he’s eagerly exploring how VR can transform learning in the classroom. Jesper holds an MA in Danish language and literature from the University of Copenhagen.

                                TOPIC AT NEXTM 2016:
                                Google Expeditions

                                What can VR do to learning? Hear about Google Expeditions and see a live demo.

                                Jonathan Forster
                                Spotify

                                  VP, EMEA Advertising and Partnerships

                                  Jonathan joined Spotify as one of the first employees in early 2007, originally tasked with striking partnerships to drive distribution and explore potential revenue streams. Working across the business as it scaled, he has held a variety of roles including European GM and Global Sales Director. Prior to joining Spotify, Jonathan spent eight years in a series of management positions at NASDAQ listed digital marketing solutions provider ValueClick. His final role there was European Development Director.

                                  Jonathan is fascinated by the ever-changing world of technology, the way this impacts consumer behavior and the response demanded of content companies and brands alike in order to stay relevant. He lives with his wife and two children in a town called Sigtuna on the outskirts of Stockholm, enjoys both watching and playing sport as well as getting out on the water. He has been mildly panicked since he realised he will never be able to listen to all of the music on Spotify.

                                  TOPIC AT NEXTM 2016:
                                  Streaming has gone mainstream – what’s next for advertisers?

                                  Brian Larsen
                                  AudienceProject

                                    Brian Larsen

                                    Brian has worked more than 15 years helping advertisers optimize their ad spend both on the client and consultancy side. Brian started out working on the consultancy side at Deloitte and Boston Consulting Group, before joining Saxo Bank (an online broker) to help them optimize and streamline their online customer acquisition. Brian joined AudienceProject back in April 2014 as CCO and COO from Kwintet, where he headed up the Central & Eastern Europe resion, while driving Kwintets global transition to online marketing.

                                    TOPIC AT NEXTM 2016:
                                    Achieving advertising effectiveness

                                    Dr. Jochen Schlosser
                                    Adform

                                      Vice President Data, Adform

                                      Dr. Jochen Schlosser joined Adform in January 2016 as Senior Vice President Data. For over ten years, Jochen has been a leader and a driving force for data-driven businesses and innovations across various industries such as Pharma, Finance, and – of course – Marketing. Before joining Adform, Jochen was a Member of the Executive Board at uniquedigital (SYZYGY Group) and responsible for their rock-solid data-driven services. He holds a graduate degree in Computer Science and Psychology from RWTH Aachen and a scientific doctoral degree from University of Hamburg. Jochen enjoys speaking, writing, and tweeting about everything digital and the numerous changes this implies to our daily life.

                                      TOPIC AT NEXTM 2016:
                                      Your fingerprint here: How I learned to stop worrying about data

                                      Fingerprinting, Cross-Device, CRM Onboarding, Hashing Algorithms – can you feel your anxiety levels rising? Data is served up as an indispensable ingredient on our most delicious digital marketing menus. Yet, for many, the evaluation of different methodologies to seed, harvest and process data (with regards to privacy) is still a mystery. This talk simplifies the basics and outlines must-knows for digital marketeers.

                                      Thomas Mattsson
                                      Bonnier News

                                        Editor-in-Chief of Expressen

                                        Thomas Mattsson is the Editor-in-Chief of Expressen, a national daily in Sweden with an extensive online operation. Expressen is a part of Bonnier News, which also includes Dagens Nyheter and Dagens industri, and Expressen TV is an CNN affiliate and syndicates BuzzFeed Video and others.

                                        TOPIC AT NEXTM 2016:
                                        Digital corporate structure and why video is essential

                                        Mattsson will talk about digital corporate structure and why video is essential to all media houses.